It's community that counts
In July 2009, we implemented a community strategy at F+W Media International (David & Charles as we were then). Nearly 12 months on, it's interesting to reflect on what we have learnt, successes...
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Author Kit Berry on how she got a book deal by building a social network
I received thirteen rejections before I decided to self-publish. This was five years ago. You hear disaster stories from self-published authors, mostly concerning the vanity press and/or boxes and...
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Case study: Digital/social media campaign for Mich Turner's Cake Masterclass
It’s hardly news that cookbooks are big business, with Jamie et al leading the charge on the charts every year. But what is a marketer to do when she needs to tell the world about a brilliant new food...
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